Veritiv is a packaging company using innovative custom designs to make the best packaging for their clients. Their Green Party is an event put on after their sponsorship of the PGA tour. They use the events to promote their services as well as other vendors in unison with their products. The hype reel was used to introduce the event and encourage participation via the RSVP CTA on the end card. We highlighted the many activities and opportunities they provided in order to garner more excitement for the event.